Story

Loongese originated from the Hanloong Cultural Management Consulting Company founded by Mr. Guodong Zhang in an apartment on the Tsinghua campus, Beijing in 2005. During Hanloong's operation in China, Guodong led the team and traveled across territories, combined extensive culture with the specific business, and shaped dozens of cultural projects in various regions by challenging the conventional approaches.

These projects were deeply integrated with tea, ceramics and paintings, and built a bridge between tradition and fashion, culture and commerce, aestheticism and practice, thus opening a field for the creative culture industry.

In 2010, Guodong was invited as a partner of Peking University Management Consulting Group, one of the biggest consulting companies in Asia. In the same year, he visited the U.S. as a delegation member to exchange creative ideas with experts and scholars from Harvard University, the University of Pennsylvania, and McKinsey's New York office.

Based on his rich experience in cultural and creative projects, Guodong built the website of Loongese in 2016 for cultural communication. Using tea, ceramics, and paintings as carriers, Loongese creative culture space was constructed in Laval in 2019. As a new start, we hope to present authentic oriental culture and enrich the local cultural life through Loongese creative space.

The following are the 12 classic creative cultural projects that Guodong directed. We hope that through these projects, you may feel the creative origination of Loongese in multi-culture, and enjoy the magic fascination of cultural diversity.